In the latest focus groups and surveys, one message comes through: Rapid Armour™ temporary protective coating is just what builders have been looking for.
Real feedback.
- "I would switch manufacturers if I found one that offered this new coating," says one representative builder
- Overall survey results from 300 builders: 70% of builders rated Rapid Armour™ an 8 or 9 out of 10, where 8 means "like very much" and 9 means "excellent"
- Some builders budget $75 to $125 per house for bathtub repairs
- Average cost of a repair is $268
- Builders pay on average $33 per bathtub/shower clean-up fees
- Rapid Armour™ addresses the top concerns of builders
- Prevents damage by the trades
- Pays for itself
- Removes easily when construction is complete
Real opportunities.
- Luxury builders would pay a premium for Rapid Armour™ protection
- Builders favor this coating for coated fiberglass, acrylic and enameled cast iron fixtures
- Builders prefer it for jet tubs, bathtubs and showers
Study methodology 1. Qualitative Research 2. Quantitative Research
Sample: 300 US Homebuilders
Builders,
ask your bath and kitchen fixture supplier about this advanced
coating today. Specify Rapid Armour when ordering tubs, showers,
and spas.
Call +1-877-99-EPMAR.